Strategy for Sustainability Essay Example | Topics and Well Written Essays - 2750 words

Strategy for Sustainability - Essay Example Identified Area for Improvement 14 5. Conclusion 16 6. References 17 1. Overview of the Paper and Briefing of the Selected Company The research paper is concerned with the presentation of materialistic evaluation of corporate social responsibility (CSR) of such a company that produces the particular report on the web. The objectives of the research paper will be fulfilled with reference to FirstGroup Plc. FirstGroup Plc is one of the top global operators of the transport services earning revenue of more than 6 billion pounds. The company began its operations in the north eastern part of Scotland twenty years ago. Along the UK and North America, FirstGroup is concerned with providing transport services to around 2.5 billion passengers per year. In these region, the total number of employees of the company stands at 125,000. FirstGroup operates with a collection of around 8,000 buses travelling in above 40 main cities and towns in the UK and North America. In Greyhound UK, the company also operates through the provision of regular services along London, Southampton and Portsmouth. FirstGroup proclaims itself to be the most popular transport service provider operating with complete safety, reliability, innovation and sustainable services. The company also presumes to be providing service with the mode of local approach but its presence can be experienced within the global environment (FirstGroup Plc, 2011). 2. Critical Evaluation of the Content of FirstGroup Plc CSR Report 2011 The contents that are included within the Corporate Social Responsibility (CSR) report of a company are, to a considerable extent, dependent upon the size of the company and also upon the particular sector in which the company operates. These are also dependent upon the legal position of the particular company along with the market position held (Hurst, 2004). Notably, these facts can also be considered as obstacles to the CSR reporting activities executed by organizations (O’Rourke, 2004). It is for this reason that the larger companies operating with at least 250 workers are more likely to be conversant with the concept of CSR than the middle companies with not more than 250 workers (European Working Conditions Observatory, 2009). However, considering several aspects of each and every company, it can be inferred that importantly, the most essential environmental and social issues are definitely required to be included in the CSR reports of the companies (Corporatewatch, 2006). Comparing the completeness of the CSR report of FirstGroup of the year 2011, it is noteworthy to mention that the report is consisted of adequate social and environmental issues. In this section of the research paper, the issues will be critically evaluated in order to measure the effectiveness of the company’s report. The report has been started with the message from the Chief Executive Officer, Mr. Tim O’Toole. This is a justifiable beginning because the trustworthy mess age from the most important stakeholder of the company generate creates belief among the other stakeholders. However, messages from other important stakeholders could have also been added for enhancing the value of the Chief Executive’s proclamation. In the following section of the report, a brief introduction to the company has been provided briefing certain fundamental facts like that of revenue, number of employees, company’s spending on goods and services, transporting figures and costs of the employees. It is credible that the company has chosen to highlight these good facts that have strong implication towards